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There are two types of shops, small independent shops and large High Street chains. I have not approached the latter, the main reason is that they will be looking for a bigger order than I can deliver.
Type of Cards
I definitely sell more 'special occasion' cards than just general birthday, particularly when they are sold at a higher price. Special anniversary, baby cards and wedding are probably my top sellers. I try to keep some of the cards blank so that they can be used for different occasions, you will see this on the site.
Preparing Yourself
Get together your most impressive cards made with the least amount of effort. Equip yourself with a selection of your cards that you are happy to sell there and then, and make a note of the designs. It may be worth scanning them and making them into a simple portfolio with small pictures, but it is not essential. Decide how much you would like to receive for your cards. Bear in mind that most shops will expect to retail them at double the price, and some will need to add on VAT.
Independent shops
I would just turn up at a shop, try to avoid lunchtime or busy Saturday morning, and ask to speak to the owner or the person with responsibility of buying stock. If you are unable to talk to anyone leave a business card and your 'portfolio', find out when they are normally available so that you can call them on the telephone later.
Some will buy your cards and others will want to do sale or return (SoR). I would personally try to sell wherever possible and only offer SoR as a last resort, and then only if the shop is fairly local. With SoR I would ask about the mark up policy, as it may be that you can ask a higher price for your cards. Don't forget you may have unsold damaged stock returned.
Shops to Target
A box of handmade cards can be sold in many places, the obvious places are craft and gift shops and florists. Try to choose a shop that is suitable to your style of card. Start local then you can top up the cards more often and see which are the most popular ones. Other areas to consider are your friendly hairdresser/shopkeeper could put a box on the counter, or if you have a hotel nearby give them a try. Another idea for baby congratulation cards - a baby wear or equipment shop.
Large Chains
Although I have never followed this line of sale I have made enquiries, and can offer the following advice. Contact the shop and find out where their buying section is based, eg John Lewis are based in London, and Fenwicks have regional offices. Decide which cards you can mass produce, both from a materials point of view and being able to make many. Scan them and arrange them into a 'portfolio'. Contact the buyer on the telephone and find out whether you can meet them or can send in some samples. Accompany any sample with the portfolio, so they are able to see the range and the quality. It may be that you will not get your samples back.
Trade Fair
Another way to sell your cards to retailers is by attending a trade fair. This is something that I have not done. There are two fairs held at the NEC in Birmingham - the Spring Fair, in February and the Autumn Fair in September. Try the following web sites www.Autumnfair.com and www.Springfair.com , you can register and as a trader can get free admission to visit. You can always go along to find out what it is all about, then book your place on the next one.
Agents
Another way to sell your cards to retailers is using an agent. I have not used this service but don't forget they will want their commission too. Some of your local shops will already be using an agent and they may supply some details. I have found a web site that is operated by an agent, it is well worth the visit just to view the cards - www.retailcards.com.
Make Your Visit Worthwhile
One thing I often do when visiting a town to sell my cards, is track down the local art and craft shop, fabric shop etc so at least with your visit you can 'kill two birds with one stone'. It makes your trip more cost effective, although the danger can be that you spend more than you sell!!
Happy Selling!
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